Project Description

We created a series of PSA’s for the Clear the Air Foundation that introduces “Pete” as their spokesperson. Pete was “created” on our whiteboard and edited into a 60, 30 and 15 second PSA to tell his story and encourage people to donate their “high polluting” cars. We matched the voice over to the character of Pete–a cantankerous, but good natured older car.

Using Whiteboarding as a video technique creatively engages audiences !